Meama Collect: Emotions - A Tribute to Authentic Places and Feelings

As Meama expanded into new regions, Collect Emotions became a love letter to Batumi and Kutaisi - their sounds, stories, and people. Shot in a vertical reel format, the campaign mirrored how we capture and share summer memories today. Two original songs were created with Georgian musicians, each embodying the spirit of its city - Kutaisi’s track even reimagined fragments of a beloved local melody. Beyond the films, Meama launched an interactive platform inviting people to share their own memories and emotions, turning personal moments into a collective celebration of place, feeling, and connection.