Independence Day Campaign - A Continuing Journey

A campaign marking Georgia’s Independence Day by asking: what does independence mean today? We sought to remind that independence is a continuous journey - a process of preserving and strengthening shared values.

Through a multi-format video and audio-documentary pieces, we amplified real voices and lived stories from across the country. The visuals were fragmentary and symbolic, layered with authentic reflections on freedom and progress. Centered around five core values - progress, inspiration, empowerment, connection and freedom - the work turned a national celebration into an intimate, emotional dialogue about what independence means in our daily lives.