Original Music Album and New Year Campaign

Inspired by the wish to bring new emotions to a familiar season, Meama created Season to Sparkle - an original music album in collaboration with leading Georgian artists across genres. Each of the four songs carries the spirit of celebration and warmth that defines the holidays. The music, available through QR codes across streets and digital spaces, filled homes and cities alike - transforming the simple act of listening into a collective ritual.

The campaign reimagined the holiday tradition, turning music into a gift of emotion and connection.